Value Based Selling

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Value Based Selling

Online masterclass – for sales executives

20 May 2021 | 13:00 - 16:00

IFFI Event Value Based Selling

registration as IFFI member


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Tickets will be available on 20 March 2021

How to become a trusted adviser?

During the online masterclass ‘Value Based Selling’ sales professionals will learn and apply BtB sales concepts by training and upgrading their skill set. In three modules they will be introduced to and become familiar with sales best practices presented by sales managers of IFFI members.

In the first module the sales professional will get the strategic understanding of becoming a trusted adviser instead of a preferred supplier. The second module will provide the delegates with learnings of value based selling, starting of with asking ‘the question behind the question’. The final module will be for sales managers facilitating the learning process and assuring a full embedding of the acquired learnings.

Program to be developed.

Keynote speaker to be invited.

The online masterclass is for sales professionals and managers in the food (ingredients) industry who wish to be informed and engaged with the latest insights and best practices of selling food ingredients.


For Members Only, participation is covered by the membership fee. *

  • please register by filling in your login details

* IFFI members are employed by the IFFI member companies


Online event hosted by StudioWHY


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20 May 2021
13:00 - 16:00
Free – €150
Event Category:


+31 (6) 254 333 96