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True Price of Food

Executive Council meeting – EC Members Only

1 July 2021 | 17:00 - 21:30

How to value the true price of food?

To value the tangible benefits of food, such as taste, texture or shelflife, is a common marketing exercise. However, to value the intangible benefits of environment, animal welfare or biodiversity is something very different. If Mother Nature invoices the food industry over the extinction of large animal species, what then will be the true price of our food products? How to value the true price of foods if the food industry sells a better world instead of simply foods?

The food ingredients industry is the second link of the food supply chain to add value to agro raw materials. The farmers produce raw materials, such as vegetable crops and animal products, to be further processed by the food ingredients industry into semi-finished products for application in all kinds of foods. The food ingredients industry acts on a global scale and consequently influences directly the conditions of local production and supply. This comes with a responsibility that reaches further than the right quality and price of the raw material. As the True Price of environmental and societal conditions are often not included in the ‘right’ price of a raw material.

Driven by the need for transparency consumers become aware of the environmental and societal impact of the global food supply chains and expect the food (ingredients) industry to include this in the overall proposition of food. However, if and to what extend are consumers prepared to pay for the additional environmental and societal costs of food. In other words to what extend are consumers prepared to pay the True Price of food produced in a better world?









During this EC meeting we would like to ask you three questions around the impact of COVID-19 on your business:

How did you experience the market?

How has your organization anticipated on this situation?

What have been the effects on innovation and new businesses?

After dinner time we will – together with Michel Scholte – explore the phenomenom of True Price. What is the impact on the food ingredients business?

conference room open

opening conference – Ruud Peerbooms

networking and drinks


networking and drinks

speaker Michel Scholte, director Impact Institute & True Price

end of dinner – Ruud Peerbooms

During this live EC meeting Michel Scholte – minister of the New Economy / Director Impact Impact Institute & True Price – will tell about how to value the true price of food.

Michel Scholte is co-director and founder of True Price and Impact Institute. True Price is a platform for consumers and businesses to see and improve the real price. Impact Institute´s mission is to empower professionals to contribute to the impact economy. Impact Institute does this through a defined language for impact, with the publication of open source standards tools, training and services to develop these standards.

Michel Scholte has a background as a social entrepreneur of various social initiatives in the Netherlands and abroad, aimed at inclusiveness and sustainable development. He is a sociologist, studied at the VU University of Amsterdam.

Michel Scholte


The Executive Council meeting is for Members Only and senior management of the member companies will be introduced to the concept of True Price and will discuss the impact on their businesses within the closed intimacy of IFFI network.


For Members Only, participation is covered by the membership fee. *

  • please register by filling in your login details

* IFFI members are employed by the IFFI member companies


Hotel De Echoput, Amersfoortseweg 86, 7346 AA Amersfoort


Not applicable


1 July 2021
17:00 - 21:30
Event Category:


+31 (6) 254 333 96


De Echoput
Amersfoortseweg 86
Hoog Soeren, 7346 AA Netherlands
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+31 (0)55 519 12 48
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