The food ingredients industry is the second link of the food supply chain to add value to agro raw materials. The farmers produce raw materials, such as vegetable crops and animal products, to be further processed by the food ingredients industry into semi-finished products for application in all kinds of foods. The food ingredients industry acts on a global scale and consequently influences directly the conditions of local production and supply. This comes with a responsibility that reaches further than the right quality and price of the raw material. As the True Price of environmental and societal conditions are often not included in the ‘right’ price of a raw material.

Driven by the need for transparency consumers become aware of the environmental and societal impact of the global food supply chains and expect the food (ingredients) industry to include this in the overall proposition of food. However, if and to what extend are consumers prepared to pay for the additional environmental and societal costs of food. In other words to what extend are consumers prepared to pay the True Price of food produced in a better world?