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Artificial Intelligence in Innovation

Network Meeting

23 May 2024 - 24 May 2024

Artificial Intelligence in Innovation

Artificial Intelligence (AI) as a game-changing technology has the potential to revolutionize industries including that of food ingredients. One area where AI has shown to be a powerful tool is innovation. By leveraging AI’s immense processing power and predictive analytics capabilities businesses will leverage their innovation processes to the next level in efficiency and efficacy. The innovation process from discovery to scale up phase is expected to speed up drastically selecting certain potential strains or cultures for alternative dairy products. Using AI to generate local product concepts based on real-time taste trends can outperform the use of consumer panels worldwide. Speeding up recipe formulation development making products healthier still with full of flavor is expected to be another benefit of using AI in innovation in food. During this dinner meeting IFFI members share insights and experiences about the use and impact of artificial intelligence in innovation.

The second day of this two-day event we will visit Kerry, an IFFI member company with an innovation hub located in Wageningen (for members only). Together with executives in innovation of Kerry, we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.

Thursday, 23 May 2024

Venue: Hotel de Wageningsche Berg, Wageningen

15:30 – Registration
16:00 – Opening and Introduction – Halbe Vogel, IFFI
16:15 – Impact of AI on Innovation – Annemieke Moerkerken, PricewaterhouseCoopers
17:00 – Drinks and networking
18:00 – Dinner 
19:30 – Keynote: New Horizons in Food – Alon Chen, Tastewise
20:30 – Drinks and networking

Friday, 24 May 2024

Venue: Kerry, Plus Ultra, Wageningen

09:00 – Welcome – Pieter Paul Lamers, Kerry
10:00 – Innovation in Practice – Eelco Heintz, Kerry
11:00 – Factory / facility tour 
12:00 – Closing – Halbe Vogel, IFFI
12:05 – Light lunch 

Annemieke Moerkerken

Annemieke Moerkerken is a mechanical engineer with nearly 20 years of experience in achieving operational excellence in manufacturing environments and implementing digitization on the shop floor. Her diverse experience, has given her perspective on manufacturing throughout a variety of industries. Throughout her career, she has a broad network amongst manufacturing companies, OEM’s but also B2B technical suppliers. In addition to her role as director of digital operations, she is a lecturer at TU Delft and gives lectures in the Artificial Intelligence Track on the digitalization of processes within factories.

iffi-sprekers-annemieke-moerkerken_steven tsirakos

Alon Chen

Alon Chen is the co-founder of Tastewise. Tastewise is a Generative AI-platform that feeds food brands with infinite personalized campaigns, content, and new product concepts. Driven by food-specific data & deep expertise with Gen-AI, Tastewise’s MarTech solutions bring 6 years of real-time food data collection and bespoke AI models to global food brands like PepsiCo, Kraft Heinz, Nestle, Mars, Givaudan, and many more.
Before founding Tastewise, Chen worked at Google for a decade, as Search Strategist, Chief Marketing Officer and eventually as Global Lead.

iffi-sprekers_Alon Chen

Pieter Paul Lamers

Pieter Paul Lamers is Vice President of New Business Development at Kerry. Since 2007 Lamers has worked in directing roles. Prior, he worked at PURAC, a Corbion company, as Sales Manager. Lamers studied Food Science & Technology at Wageningen University and deepened his expertise with a Master in Business at Nyenrode Business University.

iffi-sprekers_Pieter Paul Lamers

Eelco Heintz

Eelco Heintz is a Global R&D Manager Food Preservation & Protection at Kerry.
He studied Microbiology and started his career as a project leader food and beverage preservation at Corbion. With a demonstrated history of working in the chemicals industry, Heintz additionally is a strong engineering professional skilled in Food Technology, Biotechnology, Research and Development (R&D), Life Sciences, and Food Science.

iffi-sprekers_Eelco Heintz

This network meeting is for executives in innovation employed by the IFFI member companies as well as non-member manufacturers of food ingredients. They share insights and best practices within the area of innovation, business development, R&D, product and application development and market intelligence. 


Registration is open to IFFI members and non-members.


  • free entrance for IFFI members
  • € 450 for IFFI non-members (Thursday only)

Registration can be done via this registration form.



Thursday, May 23

De Wageningsche Berg
Generaal Foulkesweg 96
6703 DS Wageningen

Company visit

On Friday we will visit the Kerry Group, an international leader in taste & nutrition innovation.

Plus Ultra II
Bronland 10
6708 WH Wageningen
Tel. +31 (0)317 745801


Restaurant Belmonte
Generaal Foulkesweg 96
6703 DS Wageningen

Hotel accommodation (optional)

Fletcher Hotel-Restaurant De Wageningsche Berg
Generaal Foulkesweg 96
6703 DS Wageningen

After registration, a special link will be shared to make your own hotel reservation at De Wageningsche Berg.


23 May 2024
24 May 2024
Event Category:


+31 (6) 254 333 96


De Wageningsche Berg
Generaal Foulkesweg 96
Wageningen, 6703 DS Netherlands
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