Vital foods, functional ingredients
Online workshop – Members Only
24 September 2020 | 15:00 - 17:00
The coronavirus pandemic has triggered consumers’ interest in immunity and vitality and the question is whether this will continue in The New Normal. Proteins delivering building blocks for muscle and bone tissue and boosting the immune system are at hand. Solutions for improving gut health and immunity are being developed. Healthy indulgence with the focus on added proteins, probiotics, healthier fats, gluten-free products and the use of natural products is a dominant trend that is expected to last long after the coronaviruspandemic. Since plant-based is related to healthy aspects of food, vegetarian and vegan alternatives are hot. Interest in health supporting foods and drinks, the so-called vital foods, is not a hype but an fast-growing trend.
Vital foods, a health perspective
Based on the above defined consumer needs, food ingredient manufacturers are challenged to deliver innovative functional ingredients to support the actual or perceived value of vital foods. Over the past years this has been a quest for many of them as health claims have to come with substantial clinical evidence. However, should the food industry thus withhold innovative functional ingredients from the market place? In that case consumers will lack the possibility to consume food with perceived health aspects and the society as a whole will miss out on possible solutions to increase overall health and decrease health related costs!
IFFI facilitates an online workshop in which IFFI members can exchange insights and share solutions for vital foods coming from so-called functional ingredients. From which functional ingredients consumers and food manufacturers will benefit? And how can these vital foods be positioned in terms of ‘perceived health?’ These questions and many more will be addressed during this IFFI online workshop.
The online meeting in MicroSoft Teams is facilitated from the IFFI studio with the following program:
15.00 – 15.05 hours
Opening & welcome
Halbe Vogel, IFFI
15.05 – 15.35 hours
Introduction of participants
15.35 – 15.50 hours
Guest speaker to be invited
15.50 – 16.00 hours
16.00 – 16.45 hours
Round the table solutions
16.45 – 17.00 hours
Wrap up & closing
At the start of the 2-hour workshop some experts in the field of innovation in ingredients share their considerations with respect to functional ingredients.
Industry experts to be invited.
The online workshop is for Members Only. Innovation and marketing professionals of the IFFI member companies can share insights regarding the increased interest in vital foods and functional ingredients necessary for innovative solutions.
For Members Only, participation is covered by the membership fee. *
- please register after login
* IFFI members are employed by the IFFI member companies
Online event hosted from the IFFI studio.