It requires leadership to manage a company in times of a crisis as the food industry experiences this year with the coronavirus pandemic. And also to lead your business through a long term transformation. Each situation requires a different style of leadership. One pragmatic and hands-on, the other visionary and inspiring.
Business transformation
Senior management of the IFFI member companies is busy managing their businesses through the coronavirus pandemic. Some are successful in continuing the business, some experience a slight increase and some experience a sharp decline in outbound deliveries. The question is whether short term adaptations will result in long term transformations. What will businesses look like in The New Normal?