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Industrial Marketing in Food

Executive Program – for marketing executives in BtB food

8 September 2020 | 17:00 - 11 September 2020 | 17:00

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Transforming Markets, Enabling Sales

Many industrial Marketing and Sales Executives in food rely more on their ‘training on the job’ experiences than on their studies. To boost the commercial skills of Marketing and Sales Executives, the B2B food industry often turns to expensive training institutions or develops ‘in house’ training programs.

‘In-industry program’

“An Executive Program on Industrial Marketing & Sales for the food processing industry, coming from 10 years of IFFI masterclasses. Top class!” according to Ruud Peerbooms, chairman IFFI board & VP Food at Corbion.

IFFI has decided to develop this ‘in industry’ executive program together with leading professors, top consultants and industry experts. Marketing and sales executives in the B2B food environment will be equipped with insights and skills to create and capture value to its full potential.

In the module Industrial Marketing of the executive program ‘Transforming Markets, Enabling Sales’ you will learn how to develop smart marketing strategies and to apply them within your own business. It is all about delivering results, updating and upgrading your marketing plans by training and upgrading your set of skills.

In this 3-days module you will be introduced to and become familiar with strategic marketing methods like customer insights, value creation and value pricing.

For a detailed program please download the IFFI Academy brochure IFFI_Academy_digital_brochure

Introduction of lecturers

The 3-hour sessions are facilitated by carefully selected professors and consultants who are acknowledged by the industry and experienced in providing industry proven concepts, methods and practices.

Tom de Ryck, Managing Partner at Insites Consulting

Tom is an expert in understanding and collaborating with consumers, creating consumer-centric-thinking organizations & preparing organizations and their employees for a future full of technological change, societal challenges and tremendous business opportunities.


Henry Robben, Professor Marketing Nyenrode Business University

Henry applies the outcome of his extensive research on strategic marketing, innovation management and new product development into businesses in industrial environments. Customer insights and centricity as a starting point for a high value, new business perspective.


Rudy Moenaert, Professor Strategic Marketing TIAS School

Professor Rudy Moenaert, leading professor in the field of industrial marketing will provide us with the latest insides from the academic world and best cases from the industry. How to differentiate your market matching the key strengths of your company enabling you to to create sustainable value?


Arjen Brasz, Senior Director at Simon-Kucher & Partners

‘Price is what you pay, value is what you get’. Arjen is a seasoned pricing specialist, experienced in developing and implementing dynamic and value pricing strategies, tactics and techniques in B2B environments


Andrea Rusman, Senior Associate at True Price

Andrea is a Senior Associate at True Price. She has ample experience as a project leader, is an expert in valuation and statistical analysis, and a regularly invited guest lecturer. Andrea is at the forefronts of developing living income methodology in international value chains, specializing in farmer income in value chains such as coffee, cocoa and bananas. She holds a BSc in Mathematics and a MSc in Econometrics, specializing in game theory, from the University of Amsterdam.

Andrea Rusman

Introduction of industry experts

In powerful 1-hour sessions industry experts from the food industry share their insights and experiences on adjacent topics and real-time business cases. These ‘industry insiders’ are active in commercial disciplines representing companies further up-and-down the food value chain.

Geert van Aelst, Head of Marketing at Südzucker Group

A seasoned marketeer who previously worked in the FMCG domain and now applies innovation as a key pillar in the business & marketing strategy of the Südzucker group. Changing the proposition of a mono product supplier to a total solution partner. Inviting consumers and partners to join the ‘Innovation With You’ platform. How to add value to sugar?

Geert van Aelst, Südzucker

Flemming Morth, Head of Center of Innovation at Swinkels Family Brewers

Experienced marketeer and innovator, who previously worked in the food ingredients domain. Now leading innovation and new business development for Royal Swinkels Family Brewers. How to shape customer beliefs and behavior in favor of your products by applying behavioral sciences to marketing?


Marc den Hartog, Executive Vice President Innovation Platforms at Corbion

A true industrial marketeer who has fulfilled different commercial and strategic roles in the food ingredients industry, currently leading the food and non-food innovation strategy of Corbion. How to match future market developments with a well balanced innovation portfolio in food?


This executive program is developed for marketing executives in the B2B food environment. They work in the international food processing industry, f.e. food ingredients, food packaging or food equipment. They are challenged by the top of their organizations to bring marketing disciplines to a higher level, as individuals or team managers.


The IFFI Masterclass includes dinners, lunches and drinks and excludes eventual accommodation costs.

For both IFFI and non-IFFI members a fee of euro 2.450,- ex VAT is applicable.

  • please register by selecting the following ticket(s).

* IFFI members are employed by the IFFI member companies.

By cancelling your participation within 6 weeks before the start of the module 50 % and within 3 weeks before the start of the module 100 % cancelling costs will be charged.


To be defined and communicated at further notice.


To be defined and communicated at further notice.

Hotel accommodation, as recommended by IFFI, need to be reserved and booked by the participants themselves.


8 September 2020 | 17:00
11 September 2020 | 17:00
Event Category:


+31 (6) 254 333 96


De Echoput
Amersfoortseweg 86
Hoog Soeren, 7346 AA Netherlands
+31 (0)55 519 12 48
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