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Artificial Intelligence in Commerce

Network Meeting

14 March 2024 - 15 March 2024

Artificial Intelligence in Commerce

‘Sales, with its unstructured and people-driven approach, has been lagging when it comes to utilizing digital technologies. But now, sales is primed to quickly become a leading adopter of generative AI — the form of artificial intelligence used by OpenAI (the company behind ChatGPT). AI-powered systems are on the way to becoming every salesperson’s indispensable digital assistant.’
With this statement from Harvard Business Review March 2023 in mind, Sales but also Marketing executives in food ingredients are introduced to AI. How will it change their sales and marketing practices now and in the future?

At the second day of this two-day event, we will visit Cargill in Wormer (for members only). Together with commercial executives of the hosting company we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.

Thursday, 14 March 2024

Location: Inntel Hotel Zaandam, Provincialeweg 102, 1506 MD Zaandam

13:30 – Registration

14:00 – Opening and Introduction  – Halbe Vogel, IFFI

14.30 – Impact of AI on BtB business models – Speaker to be announced

15:30 – Break

16:00 – Impact of AI on BtB sales practices – Speaker to be announced

17:00 – Drinks and networking

18:30 – Dinner

21:00 – Social session

Friday 15 March 2024

Location: Cargill, Eenhoornweg 12, 1531 ME in Wormer

09:00 – Welcome – Emiel van Dijk, MD Cocoa & Chocolate

09:30 – AI implementation in sales – Michiel van Der Bom, Cd Cocoa & Chocolate

10:00 – AI implementation in practice – Borre Moolenaar, Chief Data & Analytics Officer

11:00 – Factory/facility tour

12:00 – Closure and light lunch – Halbe Vogel, IFFI

Emiel van Dijk

Emiel van Dijk is Managing Director Cargill Cocoa and Chocolate Europe West Africa at Cargill, bringing experience from previous roles at Cargill. He graduated in 1993 with Master in Business Administration at Erasmus Universiteit Rotterdam. With a robust skill set that includes Project Management, Logistics, Agribusiness, Agriculture, Risk Management and more, Emiel van Dijk contributes valuable insights to the industry.

iffi-sprekers-AI in Commerce_vinay dharampai

Michiel van der Bom

Michiel van der Bom is Product Line Director for Cocoa and Chocolate in Europe and West Africa at Cargill. With over 19 years in the cocoa and chocolate industry, he currently leads a team of 14 and contributing to global strategy. He manages global risks, trading, and pricing strategies for cocoa assets, overseeing portfolio development and sustainability products. With a background as Commercial Director for Chocolate and Trading Manager for Tropical Oils, Michiel has a proven track record of effective leadership, strategy development, and team management in the industry.


Borre Moolenaar

Borre Moolenaar is Chief Data & Analytics Officer at Cargill. Borre joined Cargill in 2016 and has worked in a myriad of technology, business process, data & analytics and business group leadership roles through his career. At the beginning of 2020, he assumed the role in Cargill Horizons, which is set on establishing new product lines of digital business and transformation in the commercial landscape of the food industry.

iffi-sprekers-AI in Commerce_bart-jan veldhuizen

This network meeting is for sales and marketing executives employed by the IFFI member companies as well as non-member manufacturers of food ingredients. They share insights and best practices within the area of sales and distribution management, marketing and business development as well as value selling and key account management.  

Register via this link


Registration is open to IFFI members and non-members.


  • free entrance for IFFI members; including dinner
  • € 450 for IFFI non-members (Thursday, 14 March 2024 only); including dinner

Register here


Inntel Hotel Zaandam
Provincialeweg 102
1506 MD  Zaandam


Westzijde 188
1506 EK Zaandam

Unique restaurant; iconic location

Zaandam is famous for the Verkade factory. The workplace of many women at the time has now been turned into a hip restaurant that honors the old factory building and its environment. Located directly along the Zaan river, JP1886 – named after the opening year of the Verkade factory – is a modern restaurant inside of a national monument.

The menu includes a diverse mix of flavors and culinary styles, from Italian and Thai to Spanish and American influences. Aside from the many meat and fish options, JP offers an exquisite wine selection curated by in-house sommelier Jaap van Wageningen.

Company visit

Cargill Cocoa & Chocolate
Eenhoornweg 12
1531 ME Wormer


Inntel Hotel Zaandam
Special IFFI price: € 138 incl breakfast, excl city tax.
A booking link will be sent out to those interested (indicate interest through the registration form).

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14 March 2024
15 March 2024
Event Category:


+31 (6) 254 333 96


Inntel Zaandam
Provinciale weg 102
Zaandam, 1506 MD
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