How to value the true price of food?
To value the tangible benefits of food, such as taste, texture or shelflife, is a common marketing exercise. However, to value the intangible benefits of environment, animal welfare or biodiversity is something very different. If Mother Nature invoices the food industry over the extinction of large animal species, what then will be the true price of our food products? How to value the true price of foods if the food industry sells a better world instead of simply foods?
