True price of food

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True price of food

Executive Council meeting – EC Members Only

3 December 2020 | 17:00 - 21:30

registration as IFFI member

participation covered by membership fee True price of food

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This event is scheduled subject to corona measures

How to value the true price of food?

To value the tangible benefits of food, such as taste, texture or shelflife, is a common marketing excercise. However, to value the intangible benefits of environment, animal welfare or biodiversity is something very different. If Mother Nature invoices the food industry over the extinction of large animal species, what then will be the true price of our food products? How to value the true price of foods if the food industry sells a better world instead of simply foods?

The food ingredients industry is the second link of the food supply chain to add value to agro raw materials. The farmers produce raw materials, such as vegetable crops and animal products, to be further processed by the food ingredients industry into semi-finished products for application in all kinds of foods. The food ingredients industry acts on a global scale and consequently influences directly the conditions of local production and supply. This comes with a responsability that reaches further than the right quality and price of the raw material. As the True Price of environmental and societal conditions are often not included in the ‘right’ price of a raw material.

Driven by the need for transparancy consumers become aware of the environmental and societal impact of the global food supply chains and expect the food (ingredients) industry to include this in the overall proposition of food. However, if and to what extend are consumers prepared to pay for the additonial environmental and societal costs of food. In other words to what extend are consumers prepared to pay the True Price of food produced in a better world?

The members of the Executive Council will be introduced to the concept of True Price and will discuss the impactibility on their businesses within the closed intimacy of IFFI business network.

17.00 – 17.10 hours

Opening meeting

Ruud Peerbooms, chairman

17.10 – 17.30 hours

2020 look back

plenary discussion

17.30 – 17.40 hours

2021 program proposal

Halbe Vogel, secretary | Renee Boerefijn, treasurer

17.40 – 18.00 hours

2021 look ahead

plenary discussion

18.00 – 18.30 hours

summary meeting

Ruud Peerbooms, chairman

19.00 – 20.00 hours


20.00 – 21.00 hours

How to value true price?

Michel Scholte, director True Price

21.00 – 21.30 hours


Ruud Peerbooms, chairman

Michel Scholte

Director at True Price



The Executive Council meeting is for Members Only: senior management of the IFFI member companies is represented in the Executive Council to share insights about Leadership in Business.


For Members Only, participation is covered by the membership fee. *

  • please register by filling in your login details

* IFFI members are employed by the IFFI member companies


Hotel De Echoput, Amersfoortseweg 86, 7346 AA APELDOORN


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3 December 2020
17:00 - 21:30
Event Category:


+31 (6) 2248 7231


De Echoput
Amersfoortseweg 86
Hoog Soeren, 7346 AA Netherlands
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+31 (0)55 519 12 48