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The New Norm

Executive Council meeting – EC Members Only

20 January 2021 | 16:00 - 18:30

IFFI Event The New Norm

Resilience, business continuity at times of disruption

‘The New Norm’ is the overall topic of the IFFI program 2021 and will be highlighted in 10 events including Business Network and Business Network online and offline events. Following the year 2020 a global COVID pandemic and an increasing awareness about the SDG’s, The New Normal was set with new standards of online working and sustainable manufacturing. These standards may become The New Norm for the food ingredients industry delivering value to food producers and consumers.

This EC meeting touches on ‘Resilience’. During the COVID pandemic the continuity of our business is at stake and to what extend are we prepared for such a drastic change? But more importantly, if we are in the midst of such a change how to safeguard our business from a demand dropout? Those and many more questions will be addressed by the EC members and responded to the keynote speaker Jan Adriaanse, Professor in Turnaround Management in this online event.

16.00 – 16.05 hours

Opening meeting

Ruud Peerbooms, chairman

16.05 – 16.45 hours

Looking into 2020 & 2021
IFFI program 2021
IFFI budget 2021

Halbe Vogel, secretary
Reneé Boerefijn, treasurer

16.45 – 17.15 hours


17.15 – 18.00 hours

Resilience, business continuity

Prof. dr. Jan Adriaanse

18.00 – 18.30 hours

Wrap up, closing & networking

Ruud Peerbooms, chairman

Within the intimacy of the network experiences and insights with regard to business continuity at times of disruption will be shared between the EC members.

Keynote speaker

Prof. dr. Jan Adriaanse (1972) is Professor Turnaround Management at the University Leiden. Focal research areas are Turnaround, Rescue & Insolvency, a interdisciplinair discipline researching companies that experience strong headwinds. Next to his scientic career Jan is founder and director of the training institute and consultancy firm Turnaround PowerHouse and author of the book ‘Never waste a good crisis’. Too often Jan has seen companies neglecting to make drastic strategic changes while they still had the time, money and momentum to act accordingly. With the COVID pandemic at hand, to start thinking about scenario’s requiring drastic changes is not a luxury but a necessity.


Prof. dr. Jan Adriaanse

The online Executive Council meeting is for Members Only and senior management of the member companies participate and share insights about business continuity at times of disruption.


For Members Only, participation is covered by the membership fee. *

  • please register by filling in your login details

* IFFI members are employed by the IFFI member companies


Online event hosted by StudioWHY


Not applicable


20 January 2021
16:00 - 18:30
Event Category:


Online event


+31 (6) 254 333 96