The impact of the corona-crisis on the Innovation in Ingredients
It is hard to believe that only 1 ½ months ago the world looked very different to what it is today. Many countries having implemented social distancing and some have implemented a total lock down. Consumers are allowed to walk in a straight line from their homes to the nearest supermarket and back again. In some countries one needs a permit to do so. Once consumers are in supermarkets they have to mind the 1 ½ meter social distancing. Out of Home dining is banned, online delivering of groceries are the preferred shopping method.
The New Consumer
In the meantime producers of food ingredients are still working hard to deliver innovative food concepts to the market place based on pre-corona consumer needs. However, should we not question whether these consumer needs are still valid justifying our todays innovation efforts? It might well be that consumers in the midst of the corona-crises as well as in the following months or years may be in need of different food concepts. And if so, how should our ingredients match the needs of The New Consumer?
