18 March 2021

13.45 – 17.15 hours

Understanding Consumers

13.45

Opening & Introduction

Halbe Vogel, IFFI

14.15

Introduction STUDIO.WHY Design Thinking & Food Battle

Kees Froeling & Mark Herberts, STUDIO.WHY

14.30

Consumer Trends, Innovation Drivers

Lu Ann Williams, Innova Market Insights

15.15

Tools & Exploration

Interactive exercise

15.40

Consumer Platforms, Innovation Generators

Jolanda Marring, Royal Koopmans

16.25

Insights & Defining the core challenge

Interactive exercise

17.00

Wrap up & closing

Halbe Vogel, IFFI

19 March 2021

09.00 – 12.15 hours

Design Thinking

09.00

Opening & Introduction

Halbe Vogel, IFFI

09.15

Introduction STUDIO.WHY Design Thinking

Kees Froeling & Mark Herberts, STUDIO.WHY

09.25

Concept Design

Interactive exercise

10.10

Feedback in plenary session

10.30

Experiment Design

Interactive exercise

11.00

Feedback in plenary session

12.00

Wrap up & closing

Halbe Vogel, IFFI

Lu Ann Williams is co-founder and Global Insights Director of Innova Markets Insights. In 1994 together with her husband Lu Ann established this global knowledge leading company in the food and beverage industry. Innova has a reputated extensive tracking system for new food and beverage product launches in more than 90 countries and uses advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG. In the first module of the masterclass, LU Ann will use their Top 10 Trends to provide context on how ingredient companies can use trends and consumer insights to guide innovation.

Since 2019 Jolanda Marring is Manager Innovation & Marketing at Royal Koopmans and oversees Koopmans innovation and marketing activities in the business-to-business landscape of the food industry. Prior Jolanda worked in consumer marketing roles for food producers like Stegeman, Zwanenberg, Smilde Foods. And applies today her experience and insights on consumer marketing in a business-to-business context of food ingredients. Jolanda will share with us her views on working with consumer platforms generating the next generation of innovative products and concepts of Royal Koopmans.

Kees Froeling is co-founder and consultant at the Dutch design.school StudioWHY where executes are trained on Design Thinking for young minded professionals and fast tracks for organisations. Before he started his own company Kees has worked as Business Development and Innovation manager for KPN followed by several positions dealing with human capital, the new way of working. Today he is specialized in on- and offline facilitation of team innovation and will facilitate the design thinking process of realtime innovation case in food ingredients.

Registration

Registration is open for members and non-members:

• IFFI Members: participation is covered by the membership fee. *
  Please register by filling in your login details
• Non-members: € 150,- per module (excl. VAT)

* IFFI members are employed by the IFFI member companies

Goodie

As we would like to send all registered attendees a small gift before the start of the master class, we included a question in the registration form, asking for the (private) address, where the gift can be sent to.

Venue

Online event via virtual platform Spatial Chat.