AI in Commerce
Masterclass
17 October 2024 - 18 October 2024
“I found it (read: Data Driven innovation workshop) to be an enjoyable workshop; it activated me and got me thinking creatively. Given the time constraints, we went through the steps quite quickly, but with more time, the result could have been even better.”
“It (read: Data Driven innovation workshop) was quite engaging, although navigating the program required some effort. With more time and familiarity, you’d be able to extract the necessary information effectively.”
Masterclass AI in Commerce
As generative AI (GenAI) is rapidly being integrated into commerce and innovation, the question of whether it can generate revenue naturally arises. How can a generative AI platform help you create unique food concepts from newly generated content? And to what extent can AI assist in developing and implementing data-driven sales strategies from marketing, pricing, and sales perspectives?
Thanks to AI, product features of ingredients, application requirements of foods, and consumer preferences are seamlessly integrated, fostering new food innovations. As a result, the potential commercial success of a food innovation can be predicted at an early stage of the development process. From a sales perspective, it’s also intriguing to explore how AI can facilitate customer interactions and even enable product sales without direct involvement. These and many more examples of AI applications in commerce and innovation will be discussed and demonstrated during this two-day masterclass. Commercial and innovation executives will gain a deeper understanding of how AI impacts their innovation processes and sales strategies on a global scale. Top consultants and technology suppliers will share their latest insights and best practices from the international food industry.
The second day of this two-day event will include a visit to the IFFI affiliated companies Royal Polak Spices (for members only). Together with commercial executives of the hosting company we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.
Thursday, 17 October 2024
Venue: Hotel de Havixhorst, Schiphorst
12:00-13:00 – Walk in and light lunch
13:00-13:15 – Opening and introduction by Halbe Vogel, IFFI
13:15-17:00 – Workshop Data driven innovation – Lauren Witham, Tastewise
17:00-19:00 – Drinks & Dinner
19:00-21:00 – Data driven sales strategies – Dominic O’Regan, PROS
As generative AI (GenAI) is rapidly being integrated into the business, the question of whether it can generate revenue naturally arises. How can AI help you to develop and implement data driven sales strategies both from a marketing, pricing and sales perspective?
21:00-22:30 – Networking
Friday, 18 October 2024
Venue: Royal Polak Spices, Steenwijk (members only)
09:00-10:30 – Data driven marketplace – Jan Klawer, 1-2 Taste
Imagine a business-to-business environment where all sales of food ingredients are managed through a digital platform. No direct sales anymore from an ingredients producer somewhere in Europe to a food producer in Asia. In what way can the sales force of today make use of the AI facilitated marketplace of tomorrow?
10:30-11:00 – Break
11:00-12:30 – Introduction to Polak and commerce in practice – Malin Morin & Alfred Drenthe, Royal Polak Spices
12:30-13:00 – Lunch
13:00-13:45 – Plant tour
13:45-14:00 – Words from Hielke van Dijken, Royal Polak Spices
14:00-14:05 – Closure – Halbe Vogel
Lauren Witham, Account Director
Lauren is an Account Director at Tastewise, the AI-driven consumer data platform for the food and beverage industry. She is responsible for managing the strategic partnership and growth of Tastewise’s largest customers all whilst driving value and serving as a trusted advocate. Lauren previously spent 5 years at Brandwatch and before that leveraged her expertise in the digital and tech recruiting space.
Dominic O’Regan, Senior Strategic Consultant, PROS
Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He’s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimization strategies.
Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.
Jasper Schouten, CEO 1-2-Taste
Jasper is co-founder and CEO of 1-2-Taste, a digital business-to-business marketplace for food ingredients and food product development. Providing food & beverages manufactures digital access to food & beverage ingredients from a wide variety of categories with multiple suppliers to choose from. Before founding 1-2-Taste Jasper spent 16 years in the food ingredients industry, primarily in operation/sales roles for IFF and Cargill.
Hielke van Dijken, Managing Director Royal Polak Spices and De Weerd Spices
Hielke is Managing Director at Royal Polak Spices and De Weerd Spices, suppliers of spices for sweet and savoury applications and known for their innovation, quality, and sustainability. Since joining De Weerd Spices and Royal Polak Spices, he has been instrumental in elevating the company’s brand presence, launching successful campaigns that highlight both companies’ commitment to quality and innovation. Hielke brings over a decade of experience in marketing. Before joining in 2017, he was Managing Director of Bolletje, a household name in the industry of traditional Dutch snacks and baked goods.
Malin Morin, Commercial Director at Royal Polak Spices
Malin Morin has been the Commercial Director at Royal Polak Spices since 2020. She brings over twenty years of expertise to the role, having previously served as a Market Development Manager in various companies within the starch and fiber industry, including Lyckeby, Ingredion, and AVEBE.
This masterclass is for sales, marketing and business development executives employed by the IFFI member companies as well as non-member manufacturers of food ingredients. They share insights and best practices within the area of sales, marketing and innovation management.
Details on registration can be found at the Event Info page.
Registration
Registration is open to IFFI members and non-members.
IFFI members: free
Non-members: € 900,- excluding VAT. Attention: Company visit to Royal Polak Spices is for members only.
Non-members have access to the presentations in De Havixhorst (17 October).
Register here.
Venue
Thursday
De Havixhorst
Schiphorsterweg 36
7966 AC De Schiphorst
Friday
Royal Polak Spices
Broekslagen 16
8331 TJ Steenwijk
Dinner
De Havixhorst
Hotel accommodation (optional)
IFFI membership does not include hotel accommodation.
Should you wish to reserve a hotel room in De Havixhorst, please contact the reservations department via info@dehavixhorst.nl or book directly via the booking website.
