Securing Your Seat at the Retail Table is a IFFI Route to Market event designed to help ingredient suppliers strengthen their relevance and value proposition for food retailers in a rapidly changing retail landscape. As innovation alone is no longer enough, the event focuses on how suppliers can clearly articulate, demonstrate and deliver value that resonates with both retailers and consumers.
The event opens with an exclusive dinner meeting featuring a keynote speaker with extensive retail experience. In this interactive session, participants gain insights into how retailers evaluate supplier value and differentiation, which consumer and retail trends will shape food categories over the next five years, and which marketing strategies truly drive behavioural change.
On the second day, participants visit a food company (members only) that has successfully built its route to market through private label solutions. This behind-the-scenes visit provides practical insights into translating consumer and retailer needs into scalable propositions, collaborating effectively with retailers, and turning innovation into commercial success within a private label context.
Overall, the event combines strategic insight with real-life inspiration, helping participants understand how to build stronger retailer partnerships and develop propositions retailers cannot ignore.
What’s in it for me?
As a participant, you will:
- Understand how retailers think, assess value and select suppliers
- Learn the language of retail and consumers, enabling more effective collaboration
- Anticipate key consumer and retail trends shaping the next five years
- Identify marketing strategies that actually drive behaviour, not just awareness
- Gain practical private label insights from a company that has successfully built its route to market
- Strengthen your position with retailers, moving from interchangeable supplier to strategic partner
In short, this event helps you secure a stronger seat at the retail table by turning insight, innovation and collaboration into commercial impact.
