IFFI Event “Salt, less is more!”
The IFFI Event 2025 is a collaboration of de Nierstichting and IFFI addressing the need for solutions reducing sodium intake of consumers. Next to sugar the daily intake of salt is far too high (10 grams instead of the maximum 6 grams) and the negative consequences on health are far less visible for salt then for sugar. However, the rate of cardiovascular diseases increases rapidly but ‘silently’. Without consumers being aware their health is deteriorating and one cannot expect that they will change their consuming patterns. Therefore, IFFI collaborates with de Nierstichting to address this problem but also to highlight current food solutions. Retailers, food manufacturers and ingredient suppliers join forces and provide innovative solutions for sodium alternatives and together they will demonstrate their best practices.
The reduction of salt provides the food industry with a tremendous opportunity to generate value for society. When the food industry provides solutions for salt reduction, society saves an enormous amount of health care costs. The business case justifying future investments in salt reduction should be simple, however, financing the business case is rather complex. In what way can industry and society work together to break the status quo and develop a business case covering the curative and preventive costs of salt-related diseases?
Innovative solutions and best practices to reduce salt levels are presented in plenary sessions and one-to-one demo cases in the inspiring premises of the Miele Experience Center.
