IFFI Academy | Unlocking Value

Name: IFFI Academy | Unlocking Value
Start: 2026-04-16T08:00:00+02:00
End: 2026-04-16T17:00:00+02:00

IFFI Academy is launching a collaborative University Challenge that connects academia and industry to explore real-time business questions in the food ingredients sector. In partnership with a university, BSc and MSc Business Administration students will work on live cases submitted by IFFI-affiliated food ingredient manufacturers.

16 April 2026 | 08:00 - 17:00

By bringing together fresh academic thinking and real industry challenges, the University Challenge stimulates new insights, accelerates learning and strengthens the connection between future business leaders and the food ingredients industry.

What’s in it for me?

For food ingredient producers:

Gain fresh, independent perspectives on the market potential of your innovations
Explore multiple routes to market with structured, strategic analysis
Challenge and sharpen your value proposition using external, unbiased thinking
Engage with future talent and strengthen your employer brand within academia

For students:

Work on real-life industry cases instead of theoretical assignments
Develop hands-on experience at the intersection of strategy, innovation and technology
Strengthen commercial and strategic skills relevant to the food ingredients industry
Build industry exposure and networks that support future career opportunities

In short, the University Challenge creates mutual value: actionable insights for ingredient producers and meaningful, real-world experience for the next generation of business professionals.

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ABOUT

IFFI Academy | Unlocking Value

University Challenge: Route to Market & Business Value

The challenge focuses on two core questions:
How can the business value of an innovative food ingredient be clearly articulated and quantified in specific markets?
Which routes to market offer the strongest potential to capture that value?

Students will analyse these cases from a market, strategic and commercial perspective, exploring multiple go-to-market options such as branded applications, private label, B2B partnerships and emerging channels.

Participating ingredient producers will gain fresh, independent perspectives on their innovations, while students will develop hands-on experience working on real industry challenges at the intersection of strategy, innovation and technology.

The IFFI University Challenge aims to stimulate new thinking, accelerate insight generation and strengthen the connection between future business leaders and the food ingredients industry.