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EC Meeting | A Retailers Perspective

How can food ingredient companies capture value in a changing retail landscape? The IFFI Executive Council brings senior leaders together to explore pricing power, value-based strategies, and growth opportunities,  with insights from former Albert Heijn CEO Marit van Egmond, who will share a retailer’s strategic perspective on value creation. Drawing on her extensive retail experience, she will highlight where ingredient suppliers can drive growth with retailers across both branded and private-label channels. Where can ingredient manufacturers retain pricing power in…

13 January 2026 | 17:00 - 22:00

How can food ingredient companies capture value in a changing retail landscape? The IFFI Executive Council brings senior leaders together to explore pricing power, value-based strategies, and growth opportunities,  with insights from former Albert Heijn CEO Marit van Egmond, who will share a retailer’s strategic perspective on value creation. Drawing on her extensive retail experience, she will highlight where ingredient suppliers can drive growth with retailers across both branded and private-label channels.

  • Where can ingredient manufacturers retain pricing power in 2026?

  • How can companies shift from cost-based to value-based pricing?

  • Which capabilities are critical to margin protection as retailers streamline assortments and suppliers?

Why attend?
Gain practical, executive-level insights into route-to-market strategies, pricing dynamics, and retailer collaboration — alongside peer-level exchange with decision-makers shaping the future of the food ingredients industry.

A Retailers Perspective

Where value is won or lost: a retailers perspective

IFFI’s theme for 2026 program is ‘Route to Market’. IFFI-affiliated companies are continuously seeking for innovative technologies, products and processes to add value to the overall food industry. The value and corresponding business potential starts from a market perspective, but only than can this value being captured once the socalled route-to-market is defined. To identify and have access to different ‘routes-to-markets’ the food ingredients industry will need to navigate in 2026.

Marit van Egmond, former CEO of Dutch retailer Albert Heijn, joins the invitation-only, first Executive Council meeting this year to kick-off the annual program by sharing her strategic perspective on how food-ingredient producers can drive growth with retailers, focusing on opportunities in both branded and private-label retail. With her strong retail background and proven leadership, she will provide concise, valuable insights for companies aiming to strengthen their role in the food value chain.

In a plenary session the Executive Council members will discuss the business perspective of food ingredients manufacturers participating in the food value chain driving innovation and steering global supply chains. Together with the keynote speaker they will answer to questons like “By 2026, where exactly can ingredient manufacturers still capture pricing power in retail value chains—and where is it structurally lost? Or what must ingredient companies do differently to move from cost-based pricing to value-based pricing with retailers? And as retailers rationalise assortments and suppliers, which capabilities will directly translate into margin protection—or even margin expansion—for ingredient manufacturers?”

Tuesday, 13 January 2025

16:30 – 17:00 – Arrival and welcome

17:00 – 17:45 – Opening & IFFI update by Dirk Lodewijk, IFFI Chair

17:45 – 18:45 – Keynote by Marit van Egmond, former CEO of Albert Heijn

18:45 – 21:00 – Drinks & Dinner

21:00                Closing

Marit van Egmond

Marit van Egmond is a Dutch senior executive and former chief executive of Albert Heijn, where she led the business for more than six years, and became the first woman to serve as CEO in the company’s history.

She began her career in 1997 within the Ahold Delhaize group as a management trainee at Albert Heijn. After holding several roles in category management, she was appointed Director of Operations in 2006. In 2008, she moved to Gall&Gall as Commercial Director, and, three years later, assumed full responsibility for the liquor retail chain.

In 2014, Van Egmond returned to Albert Heijn and joined the executive board, initially overseeing assortment development as EVP Merchandising & Sourcing and later appointed as EVP Commerce. In 2019, she became CEO of Albert Heijn.

During her tenure, van Egmond strengthened Albert Heijn’s market leadership through a clear strategic growth agenda, centred on digitalisation, private label growth, sustainability, and affordability during a period of sustained inflation and supply chain disruption. She also established multiple strategic partnerships and successfully executed two major acquisitions, reinforcing the company’s commercial and operational capabilities. In addition, since 2021, she held overal responsibility for Etos and Gall & Gall, overseeing portfolio coordination across complementary retail formats.

Van Egmond brings an integral perspective on the foodsystem and the future of food. In 2021 she authored a book “samen op weg naar beter eten” reflecting her long-standing commitment to healthier, more sustainable food ecosystems. An area she continues to support through advisory roles, partnerships and public engagement.

Van Egmond studied Food Science & Technology at HAS University of Applied Sciences in ’s-Hertogenbosch and General Management at the University of Greenwich in London. She completed executive education programs at, among others, London Business School, Nyenrode Business Universiteit, and Harvard University.

Marit van Egmond

Registration

For Executive Council Members only (upon invitation). The EC members will receive personal invitations.

The EC Council members will share strategic insights about ‘Route to Market’, the theme of the IFFI’s annual 2026 program.

Questions regarding this event? Contact Marita Mantle-Kloosterboer via marita@iffi.nu

Venue

Restaurant De Mandenmaaker

Kerkstraat 103
3751 AT
Spakenburg

033 2980255

Website

De Mandemaaker is a well-established restaurant in the heart of Spakenburg, overlooking the historic inner harbour. It offers a refined French-international menu with an emphasis on fresh seafood and classic dishes like carpaccio, tournedos and pan-fried sole, complemented by a thoughtful wine list. The warm and inviting atmosphere — including a sunny terrace with water views — makes it a popular choice for both casual meals and special occasions. The kitchen’s consistent quality and creative cuisine have earned the restaurant mentions in culinary guides such as the Michelin Guide and Gault & Millau.

Details

Organizer

IFFI
Phone:
+31 (6) 254 333 96
Email:
marita@iffi.nu