Data Driven, Value Selling

Masterclass Data Driven, Value Selling

This two-day masterclass is about Value Selling and how to develop and implement Data Driven sales strategies. Value selling is foremost the key capability of the sales discipline of food ingredients producers striving to capatilize on the full potential of delivered value. Especially non-tangible benefits such as sustainability represent lots of value, but how to get this value defined, confirmed and purchased by the customer?

Sales executives gain a better understanding of the phenomenon of data driven, value selling affecting their sales practices internationally. At the same time they will learn to develop and implement data driven sales strategies both from a marketing and sales perspective. Top consultants and trainers will share their latest insights and best cases in the international food arena.

The second day of this two-day event will include a visit to the IFFI member company (for members only). Together with commercial executives of the hosting company we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.