AI in Commerce
Masterclass
17 October 2024 - 18 October 2024
Masterclass AI in Commerce
This two-day masterclass is about the use of AI tooling in commerce and how to develop and implement Data Driven sales strategies. To capitalize on the full potential of delivered value is foremost the key capability of the sales discipline of food ingredients producers. Especially non-tangible benefits such as sustainability represent lots of value, but how to get this value defined, confirmed and purchased by the customer?
Sales executives gain a better understanding of the phenomenon of AI affecting their sales practices internationally. At the same time they will learn to develop and implement data driven sales strategies both from a marketing and sales perspective. Top consultants and trainers will share their latest insights and best cases in the international food arena.
The second day of this two-day event will include a visit to the IFFI affiliated companies Royal Polak Spices/De Weerd Spices (for members only). Together with commercial executives of the hosting company we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.
Thursday, 17 October 2024
Venue: Hotel de Havixhorst, Schiphorst
12:00-13:00 – Walk in and light lunch
13:00-13:15 – Opening and introduction by Halbe Vogel, IFFI
13:15-15:00 – Data driven innovation, workshop I by Tastewise
15:00-15:30 – Break
15:30-17:00 – Data driven innovation, workshop II by Tastewise
17:00-19:00 – Drinks & Dinner
19:00-21:00 – Data driven sales strategies – speaker to be invited
21:00-22:30 – Networking
Friday, 18 October 2024
Venue: Hotel De Havixhorst, Schiphorst
09:00-10:30 – Data driven Marketplace – Jasper Schouten, 1-2 Taste
10:30-11:00 – Travel to Steenwijk
Venue: Royal Polak Spices, Steenwijk
11:00-14:00 – Company visit to Royal Polak Spices/DeWeerd Spices (IFFI members only)
14:00-14:30 – Closure, including light lunch
Jacques Botbol, CMO Tastewise
Jacques is the CMO of Tastewise. Tastewise is a Generative AI-platform that feeds food brands with infinite personalized campaigns, content, and new product concepts. Driven by food-specific data & deep expertise with Gen-AI Tastewise’s MarTech solutions bring 6 years of real-time food data collection and bespoke AI models to global food brands like PepsiCo, Kraft Heinz, Nestle, Mars, Givaudan, and many more.
Before joining Tastewise Jacques worked in various roles in the hi-tech industry, particularly in the realm of AI.
Jasper Schouten, CEO 1-2-Taste
Jasper is co-founder and CEO of 1-2-Taste, a digital business-to-business marketplace for food ingredients and food product development. Providing food & beverages manufactures digital access to food & beverage ingredients from a wide variety of categories with multiple suppliers to choose from. Before founding 1-2-Taste Jasper spent 16 years in the food ingredients industry, primarily in operation/sales roles for IFF and Cargill.
Hielke van Dijken, Managing Director Royal Polak Spices & De Weerd Spices
Hielke is Managing Director at De Weerd Spices, a leading company in the global spice industry known for its innovation, quality, and sustainability. Since joining De Weerd Spices, he has been instrumental in elevating the company’s brand presence, launching successful campaigns that highlight the company’s commitment to quality and innovation. Hielke brings over a decade of experience in marketing. Before joining De Weerd Spices in 2017, he directed Bolletje, a household name in the industry of traditional Dutch snacks and baked goods.
This masterclass is for sales, marketing and business development executives employed by the IFFI member companies as well as non-member manufacturers of food ingredients. They share insights and best practices within the area of sales, marketing and innovation management.
Registration is open to IFFI members and non-members.
IFFI members: free
Non-members: € 900,- excluding VAT. Attention: Company visit to Royal Polak Spices and Royal De Weerd Spices is for members only.
Non-members have access to the presentations in De Havixhorst (on both 17 and 18 October).
Register here.
Registration
Registration is open to IFFI members and non-members.
IFFI members: free
Non-members: € 900,- excluding VAT. Attention: Company visit to Royal Polak Spices is for members only.
Non-members have access to the presentations in De Havixhorst (on both 17 and 18 October).
Register here.
Venue
Thursday
De Havixhorst
Schiphorsterweg 36
7966 AC De Schiphorst
Friday
Royal Polak Spices
Broekslagen 16
8331 TJ Steenwijk
Dinner
De Havixhorst
Hotel accommodation (optional)
IFFI membership does not include hotel accommodation.
Should you wish to reserve a hotel room in De Havixhorst, please contact the reservations department via info@dehavixhorst.nl or book directly via the booking website.
