Data Driven, Value Selling
Masterclass
17 October 2024 - 18 October 2024
Masterclass Data Driven, Value Selling
This two-day masterclass is about Value Selling and how to develop and implement Data Driven sales strategies. Value selling is foremost the key capability of the sales discipline of food ingredients producers striving to capatilize on the full potential of delivered value. Especially non-tangible benefits such as sustainability represent lots of value, but how to get this value defined, confirmed and purchased by the customer?
Sales executives gain a better understanding of the phenomenon of data driven, value selling affecting their sales practices internationally. At the same time they will learn to develop and implement data driven sales strategies both from a marketing and sales perspective. Top consultants and trainers will share their latest insights and best cases in the international food arena.
The second day of this two-day event will include a visit to the IFFI member company (for members only). Together with commercial executives of the hosting company we will elaborate on the insights of the previous day and put them in the perspective of our daily businesses.
Thursday, 17 October 2024
Venue: Hotel de Havixhorst, Schiphorst
12:00-13:00 – Walk in and light lunch
13:00-13:15 – Opening and introduction by Halbe Vogel, IFFI
13:15-15:00 – Data driven innovation, part I by speaker from Tastewise
15:00-15:30 – Break
15:30-17:00 – Data driven innovation, part II by speaker from Tastewise
17:00-19:00 – Drinks & Dinner
19:00-21:00 – Data driven Pricing – Speaker to be announced
21:00-22:30 – Networking
Friday, 18 October 2024
Venue: Hotel De Havixhorst, Schiphorst
09:00-10:30 – Data driven Marketplace – Speaker to be announced
10:30-11:00 – Travel to Steenwijk
Venue: Royal Polak Spices, Steenwijk
11:00-14:00 – Company visit to Royal Polak Spices/DeWeerd Spices (IFFI members only)
14:00-14:30 – Closure, including light lunch
Speaker from Tastewise
Speakers from Royal Polak Spices and DeWeerd Spices
Registration is open to IFFI members and non-members.
IFFI members: free
Non-members: € 900,- excluding VAT. Attention: Company visit to Royal Polak Spices is for members only.
Non-members have access to the presentations in De Havixhorst (on both 17 and 18 October).
Register here.
Registration
Registration is open to IFFI members and non-members.
IFFI members: free
Non-members: € 900,- excluding VAT. Attention: Company visit to Royal Polak Spices is for members only.
Non-members have access to the presentations in De Havixhorst (on both 17 and 18 October).
Register here.
Venue
Thursday
De Havixhorst
Schiphorsterweg 36
7966 AC De Schiphorst
Friday
Royal Polak Spices
Broekslagen 16
8331 TJ Steenwijk
Dinner
De Havixhorst
Hotel accommodation (optional)
IFFI membership does not include hotel accommodation.
Should you wish to reserve a hotel room in De Havixhorst, please contact the reservations department via info@dehavixhorst.nl or book directly via the booking website.
