Routes to Market: Partnering for Impact

Name: Routes to Market: Partnering for Impact
Start: 2026-09-10T12:00:00+02:00
End: 2026-09-10T19:00:00+02:00
Location: Inntel Zaandam

As part of IFFI’s Routes to Market series, this event brings together representatives from Albert Heijn and IFFI member companies to explore how stronger collaboration between food retailers and ingredient manufacturers can create greater value across the food value chain.

10 September 2026 | 12:00 - 19:00

As part of IFFI’s Routes to Market series, IFFI organises an exclusive workshop in collaboration with Albert Heijn, bringing together representatives from ingredients manufacturers and retail company Albert Heijn to explore how innovation can be accelerated across the value chain.

The workshop will be held at Hotel Intell in Zaandam, within the proximity of Albert Heijn head office and at the heart of the Zaanstreek. Since the 17th century European oldest industrial area and still home to many ingredients manufacturers.

ABOUT

Partnering for Impact: Accelerating Innovation Across the Value Chain

IFFI represents a business network of more than 30 ingredients manufacturers who play a critical role in the food industry through the management of global supply chains, large-scale production capabilities, and the development of sustainable food innovations.

As ingredient manufacturers increasingly influence innovation further downstream in the value chain, they are becoming more relevant partners for retailers. At the same time, the growing importance of private label in retail creates new dynamics and demands. Private label manufacturers often operate with different priorities, business models and innovation needs than traditional brand owners, requiring new forms of collaboration and market engagement.
During this interactive workshop, participants will explore how stronger partnerships between ingredient suppliers, private label producers and retailers can create value for all stakeholders. Under the theme “Partnering for Impact: Accelerating Innovation Across the Value Chain,” discussions will focus on the strategic priorities and practical actions needed to build long-term sustainable value while delivering tangible commercial results within the next 12 to 18 months.

Hosted at Inntel Hotels Zaandam, directly opposite the headquarters of Albert Heijn, the event provides a unique platform for strategic dialogue, knowledge sharing and relationship building between ingredient manufacturers and food retailers shaping the future of food innovation and routes to market.

PROGRAM

Thursday, 10 September 2026

12:00 – 13:00 hrs
Walk-in & light lunch

13:00 – 13:10 hrs
Opening by Halbe Vogel, IFFI

13:10 – 13:30 hrs
‘Accelerating Innovation Across the Value Chain’ (WHY) by ……to be announced, Albert Heijn

13:30 – 13:50 hrs
‘Partnering for Impact’ by Jasper Sturtewagen, Jasper is Hungry

13:50 – 14:35 hrs
Identify potential theme’s for adding value (WHAT) – plenary session

14:35 – 15:05 hrs
Break

15:05 – 16:05 hrs
Develop added value by partnering for impact (HOW) – break-out session

16:05 – 16:20 hrs
Break

16:20 – 17:20 hrs
Reflection on the proposed impact options – plenary session

17:20 – 17:25 hrs
Wrap up and closing by Halbe Vogel, IFFI

17:25 – 18:00 hrs
Drinks & Bites

SPEAKERS

Jasper Sturtewagen – Jasper is Hungry

Jasper Sturtewagen is the founder of Jasper is Hungry, helping food ingredient and consumer goods companies transform innovation into commercial impact. Combining experience as a strategist, entrepreneur, and advisor, he has worked across the food value chain—from Ahold Delhaize and Pure Baby Foods to innovative food-tech ventures and Fortune 500 companies.

Today, he advises organizations on innovation strategy, commercialization, and the application of GenAI in the food industry. His mission is simple: connect consumer insights, technology, and business strategy to bring better innovations to market, faster.

Speaker to be announced

Speaker to be announced

PARTICIPANTS

The strategic workshop ‘Partnering for impact’ will be open for IFFI affiliating companies, however the participation is limited to 1 representative per company.