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IFFI Event “Salt, less is more!”

Network meeting

15 May 2025 | 12:00 - 19:30

IFFI Event “Salt, less is more!”

IFFI organizes a very interesting event “Salt, less is more” with the support of the Nierstichting. We dive into the urgent challenge of salt reduction and its impact on public health and the food industry. Next to sugar the daily intake of salt is far too high (9 grams instead of the maximum 6 grams advised by thge Gezondheidsraad) and the negative consequences on health are far less visible for salt then for sugar. However, the rate of chronic kidney diseases and cardiovascular diseases increases rapidly but ‘silently’. Without consumers being aware their health is deteriorating and one cannot expect that they will change their consuming patterns. Therefore, IFFI collaborates with de Nierstichting to address this problem but also to highlight current food solutions. Retailers, food manufacturers and ingredient suppliers join forces and provide innovative solutions for salt alternatives and together they will demonstrate their best practices.

The reduction of salt provides the food industry with a tremendous opportunity to generate value for society. When the food industry provides solutions for salt reduction, society saves an enormous amount of health care costs. The business case justifying future investments in salt reduction should be simple, however, financing the business case is rather complex. In what way can industry and society work together to break the status quo and develop a business case covering the curative and preventive costs of salt-related diseases?

Innovative solutions and best practices to reduce salt levels are presented in plenary sessions and one-to-one demo cases in the inspiring premises of the Miele Experience Center.

Thursday, 15 May 2025

12:00 – 13:30 – Walk in and registration (including salt-conscious lunch)

Chair: Michael Rutgers, former Director Longfonds

13:30 – 13:45 – Opening – Dirk Lodewijk, IFFI and Tom Oostrom, Nierstichting

13:45 – 14:05 – Salt: a silent killer Martin de Borst, UMCG

14:05 – 14:25 – A healthy population: what is the role of a supermarket?  – Chantal Goenee, Lidl

14:25 – 14:45 – Reducing salt, from a sugar perspective – Rens Vandeberg, Diabetesfonds

Break

14:45 – 15:15

Parallel sessions – first round

15:15 – 15:45

‘Yama’s view on salt reduction and business case’ – Martijn Muijsers, Key Account Manager, Yama Products & Laurine Krol, Product developer, Double Aces

‘Reformulation of Baker’s Salt’ – Babs Bruil, Projectmanager, Nederlands Bakkerij Centrum

‘SHIFT-SALT: Towards healthy diets through salt reduction in soups and sauces’ – Dave Jung, Manager Research and Development, Euroma & Ariette Matser, Senior scientist Sustainable Processing, Wageningen Food & Biobased Research

Parallel sessions – second round

15:50 – 16:20

‘How to improve Nutri-Score with natural Novasal’ – Anko Vos, Business Development Manager, Nedmag & Daan Faber, Founder, Mister Kitchen

‘Crunching Down on Sodium: how to retain essential flavour properties’ – Sheelagh Pentony, VP Marketing, Kerry

‘How to reduce sodium content without losing critical functionality’ – Stefan de Wit, Director Product Management, Corbion

Closing session

16:25 – 16:55 – Plenary session (reflection and wrap up)

16:55 – 17:00 – Closing – Dirk Lodewijk, IFFI and Tom Oostrom, Nierstichting

Drinks & Dinner

17:00 – 18:00 – Drinks

18:00 – 20:00 – Walking dinner

Michael Rutgers, former Director Longfonds, and moderator

Michael Rutgers was director of the Dutch Lung Foundation (Longfonds) from 2006 to 2023. Throughout his career, he positioned civil society as a key player in tackling major health challenges like air quality and prevention of chronic diseases. Known as a connector and opinion leader, he pushed for strong collaboration between government, business, and social organizations. His drive: to create real societal impact by putting health and clean air at the heart of policy and innovation.

Tom Oostrom, Director, Nierstichting

Tom Oostrom (1964) has been Managing Director of the Dutch Kidney Foundation since 2010. He started as head of the policy section in 2005. With the motto ‘Life comes first’ the Kidney Foundation gives everything to make sure kidney patients survive ánd their quality of life improves. Tom Oostrom learned from practice: he started out as a nurse. His drive is to make a real difference for kidney patients, to help make their lives livable. This is necessary, because a renal disease is severe and makes a deep impact in someone’s life.

Martin de Borst, Nephrologhist, UMCG and Professor of Medicine, RUG

Martin de Borst is a clinical and translational scientist specializing in kidney and cardiovascular diseases. With over 20 years of experience, he leads research on early CKD detection, metabolic abnormalities, and cardiovascular risk reduction. He has published nearly 300 papers in top journals, mentored 25 PhD students, and secured over €4 million in grants. Martin’s work bridges research and clinical practice, driving advancements in nephrology and patient care.

Chantal Goenee, Advisor Sustainability and Health, Lidl

Chantal Groenee works at Lidl Netherlands, where she is committed to making supermarket shopping healthier and more sustainable. With a background in nutrition and sustainability, she focuses on aligning customer choices with future-proof food patterns—rich in plant-based proteins, whole grains, and minimally processed foods. Chantal plays a key role in reducing sugar and salt in Lidl’s products and promoting healthier options, helping the retailer work toward ambitious goals like 60% plant-based protein sales and 25% whole grain products. Her drive: making a sustainable and healthy lifestyle accessible for everyone.

Daan Faber, Co-Founder, Mister Kitchen

Daan Faber is co-founder of Mister Kitchen, a food brand known for its innovative peanut butters, veggie spreads, and sauces sold at major Dutch retailers. Alongside his partners Maarten and Igor, he also launched the popular food festival Rollende Keukens in Amsterdam. With a background in storytelling and a strong belief in better food choices, Daan focuses on creating healthier, often plant-based products without unnecessary additives. He is committed to reshaping the food system by offering tasty, sustainable alternatives that benefit both people and the planet.

Martijn Muijsers, Key Account Manager, Yama Products

Martijn Muijsers is an experienced Account Manager in the food production industry, with a strong background in food technology and processing. He holds a Bachelor’s degree in Food Science from Het Van Hall Instituut and brings expertise in areas like food safety (HACCP), food processing, and FMCG. With a passion for innovation and quality, Martijn works closely with partners to deliver impactful solutions across the food value chain.

Anko Vos, Business Development Manager, Nedmag

Anko Vos is a seasoned professional in the food industry, specializing in product development and innovation. As a Business Development Manager at Nedmag, he focuses on creating value through sustainable and health-focused solutions. Anko has extensive experience in the food sector, including roles at AVEBE and Friesland Campina, where he worked on ingredient innovation and application. His expertise lies in collaborating with partners to develop products that meet evolving consumer demands for health and sustainability.

Sheelagh Pentony, VP Marketing, Kerry

​Sheelagh Pentony is the VP of Marketing & Strategy for Europe at Kerry, where she leads strategic initiatives across the Food, Beverage, and Meat sectors. With a strong background in execution planning and marketing leadership, she plays a key role in driving regional growth. Sheelagh holds a degree from Dublin City University and brings deep expertise in strategy, communication, and customer engagement. Passionate about solving complex challenges, she thrives in matrixed organizations, uniting teams to deliver impactful results through innovative and collaborative thinking.

Ariette Matser, Senior scientist Sustainable Processing, Wageningen Food & Biobased Research

Ariette Matser is Expertise Leader Food Processing Technology at Wageningen Food & Biobased Research. With a background in Food Science from Wageningen University, she specializes in sustainable food processing, focusing on mild preservation, resource-efficient techniques, and innovative separation methods. Ariette leads and coordinates national and international research projects, including public-private partnerships. She has worked on advanced technologies such as high-pressure processing, pulsed electric fields, and cold plasma. Currently, she coordinates the Plant Meat Matters project, aimed at developing the next generation of meat analogues with better texture, taste, and environmental performance.

Dave Jung, Manager Research and Development, Euroma

​Dave Jung is Manager of Research and Development at Euroma, a leading herbs and spices company. With extensive experience in the food industry, he specializes in product development, innovation, and quality improvement. Dave is dedicated to creating flavorful and sustainable solutions that meet evolving consumer preferences.

Babs Bruil, Projectmanager, Nederlands Bakkerij Centrum

Babs Bruil is Projectmanager at Nederlands Bakkerij Centrum, where she supports the bakery sector through campaigns, communication, and education. With broad experience in food regulation and marketing, she focuses on projects like ‘Het Nationaal Schoolontbijt’ that promote healthy and informed food choices.

Rens Vandeberg, Deputy Director / Manager Knowledge & Information, Diabetes Fonds

Rens Vandeberg specialised in responsible research and innovation management of public private partnership in emerging technologies. As an advisor he worked with PwC and Dialogic on innovation projects for governments and companies. After his PhD on “Innovation through Collaboration” he joined Technology Foundation STW where he constructed and managed nanotech consortia with specific focus on risk analyses and techanology assessment and research infrastructure. In 2016 he started as manager knowledge & innovation at the Dutch Diabetic Research Fund and became the deputy director – creating impact from research for patients.

Stefan de Wit, Director Product Mangement, Corbion

Stefan de Wit is Director of Product Management at Corbion, where he has built an impressive career spanning over two decades. Since joining the company in 2004, he has held a series of key roles, from logistics and global planning to product management in biobased ingredients and senior leadership. Known for his expertise in food technology, business strategy, and market development, Stefan drives innovation at the intersection of science and sustainability.

Plenary Session – 13:30 – 14:45

13:45 – 14:05 – Salt: a silent killer.
Martin de Borst, Nephrologhist, UMCG and Professor of Medicine, RUG

Salt is essential for life. Yet, our diet contains too much salt, causing high blood pressure, heart and kidney disease. The early stages of these diseases go without complaints, making salt a silent killer. Lowering salt intake is one of the key steps we can take to avoid these diseases and save thousands of lives and billions of euros. But how do we reverse our salt addiction?

14:05 – 14:25 – A healthy population: what’s the role of a supermarket?
Chantal Goenee, Advisor Sustainability and Health, Lidl

About 70% of what we eat, we buy in a supermarket. That is why supermarkets play a crucial role in what we call our food environment. One supermarket that dares to take responsibility regarding this topic is Lidl. Their mission is to make the healthy and sustainable choice the easy and affordable choice. This sounds great, but what does this mean on the shelf? And what are the concrete targets and ambitions of Lidl towards the future? Join the presentation of Chantal Goenee, advisor health and sustainability at Lidl and find out how Lidl looks at health and its responsibility regarding a healthy population, what the strategy of Lidl is for product reformulation and the reduction of particularly salt in their products and what are the plans and ambitions of Lidl towards the future.

14:25 – 14:45 – Reducing Salt, from a sugar perspective.
Rens Vandeberg, Deputy Director / Manager Knowledge & Information, Diabetes Fonds

The Diabetes Fonds has a long track record in raising awareness of sugar consumption and facilitating public/private alliances to address a lower sugar intake and prevent diabetes 2. What can we learn from the experiences in lowering sugar consumption and what should be the role of the food industry with respect to reducing salt consumption?

 

Parallel sessions – 15:15 – 15:45

1. Yama’s view on salt reduction and business case
Martijn Muijsers, Key Account Manager, YAMA & Laurine Krol, Product developer, Double Aces

Insights into Yama’s unique approach to tackling sodium reduction without compromising on taste. Using their innovative Umami Gamma range, Yama demonstrates how flavor enhancement and health can go hand in hand. Laurine will illustrate this with a concrete business case, showing the practical application and impact of their solution in real-world product development.

2. Reformulation of Baker’s Salt
Babs Bruil, Projectmanager, Nederlands Bakkerij Centrum

The Netherlands Bakery Centre (NBC) has launched a new project aimed at reformulating Baker’s Salt with an ambitious objective: to promote the healthiness of bread and enhance the overall image of the bakery sector by reducing the sodium content of Baker’s Salt by 30 to 60% and enriching it with minerals. The development of this healthier salt offers a strong response to renewed government policies, contributes to better public health through improved bread composition, and strengthens the reputation of both bread and the bakery industry.

3. SHIFT-SALT: Towards healthy diets through salt reduction in soups and sauces
Dave Jung, Manager Research and Development, Euroma & Ariette Matser, Senior scientist Sustainable Processing, Wageningen Food & Biobased Research

SHIFT-SALT aims to make healthy choices easy for consumers and food manufacturers. In this public-private partnership, ingredient suppliers, producers of soups and sauces, a retail organisation and knowledge partners work on salt reduction in soups and sauces. The consortium will present the developed approach to designing combinations of minerals, taste enhancers, and maskers for substantial salt reduction and the insights of the ongoing evaluation of the potential of this approach in soups and sauces.

Project partners: Koninklijke Euroma B.V., Zwanenberg Food Group B.V., Burg Groep B.V., Brenntag Holding GmbH, Scelta Inside B.V., Albert Heijn B.V., Essensor B.V., Wageningen Food & Biobased Research

 

Parallel sessions – 15:50 – 16:20

4. How to improve Nutri-Score with natural Novasal
Anko Vos, Business Development Manager, Nedmag & Daan Faber, Founder, Mr. Kitchen

Independent and plant-based food brand Mr Kitchen’s has spent the past two years delving into the culinary potential of natural magnesium salt Novasal. They wanted to enhance the Nutri-Score of their Veggie Spreads to A. Chef Maarten: The key was to enhance the nutritional profile without altering the familiar taste of our popular sandwich spreads. After extensive tasting and testing, we succeeded and now recognize the strong potential of this natural and local ingredient.
Together with Anko Vos from Nedmag B.V.—the company behind Novasal — Mr Kitchen’s Daan Faber will share the story of this promising journey and, of course, let you taste the result!

5. Crunching Down on Sodium: how to retain essential flavour properties
Sheelagh Pentony, VP Marketing, Kerry

Kerry’s innovative solution for sodium reduction without compromising taste. Leveraging cutting-edge science and unique in-house capabilities, Tastesense™ Salt combines natural extracts, peptides, and fermentation to create rich, multidimensional flavor. Discover how Kerry’s experts are tackling sodium reduction challenges to deliver more sustainable, nutritious products.

6. ‘How to reduce sodium content without losing critical functionality’
Stefan de Wit, Product Management, Corbion

Salt plays an important role in yield, flavor, and shelf life; so how can manufacturers reduce sodium content in sauces, dressings, and condiments without losing critical functionality?
Corbion’s naturally derived fermentation portfolio of flavors and lactate salts helps compensate for saltiness lost when sodium content is reduced in savory and meat products.
Corbion will show that with our sodium reduction ingredients help control water activity and achieve a salty, umami taste in products like sausages, deli meats and seafood.

Registration

This network meeting is for representatives of the food ingredients and manufacturing industry. They share insights and best practices within the area of salt reduction as well as creating an awareness at consumer level about salt intake.

Questions regarding this meeting? Contact Marita Mantle-Kloosterboer via marita@iffi.nu

Venue

Miele Experience Center

De Limiet 2

5131 NR  Vianen

Website Miele Experience Center Vianen

Parking

P2 is the parking space to be used for attendees of the IFFI Event. P2 is located at the Laanakkerweg, Vianen.

Details

Date:
15 May 2025
Time:
12:00 - 19:30
Event Category:

Organizer

IFFI
Phone:
+31 (6) 254 333 96
Email:
marita@iffi.nu

Venue

Miele Experience Center
De Limiet 2
Vianen, 4131 NR Netherlands
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